web survey administration

For over 30 years, the owner has worked in social science research, holding positions at the University of Wisconsin-Madison and providing consultation for businesses and government agencies. Expertise includes applying information technology to improve research data, methods, and processes, and using survey and marketing research methods to guide strategic business decision-making. Since 2001, has partnered with Action Based Research to administer web surveys for market segmentation, perceptual mapping, and product-line development studies.

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marketing researchmarket segmentationperceptual mappingresearch data managementsurvey researchweb portal development