market strategy

Améredia is a full-service multicultural advertising, marketing and public relations firm specializing in reaching diverse ethnic communities nationwide. It creates marketing visions and innovative multicultural campaigns for brands to gain customer loyalty and market share with target audiences, with an approach that is both strategic and tactical and ensures campaigns are cost-effective and measurable.

creative designdirect marketingethnic brandingevent marketinggrassroots marketingMarket ResearchMedia planning & buyingpublic relationstranscreationTranslation & localization

Asen Marketing is a Knoxville-based, full-service marketing and branding agency serving growth-minded brands across the Southeast and beyond. The agency provides branding, market strategy, web and ecommerce, social media, digital marketing, photography, video, and packaging design services, with 40+ years of brand partnerships and experience serving B2B and B2C brands.

brandingbrand photographyemail marketingMarket Researchpackaging designpaid social media marketingPPCreputation managementSEOShopify developmentsocial media managementvideo productionweb designwebsite developmentWordPress development

The Behavioral Economics Consulting Group, LLC is a full service management consulting firm founded in 2003 by Dr. Sara Wedeman, with particular expertise in market strategy, innovation, and empirically based organizational development. Its approach draws on economic psychology and behavioral economics, combining structured empirical analysis with clinical acumen.

advanced predictive analyticscompetitive research and analysiscrowd-funding planningemployee attitude assessmentexperimental and quasi-experimental designfinancial analysisfocus group moderationmanagement coachingmarket testingnew product developmentorganizational assessmentoutcome measurementquantitative and qualitative data collectionscenario development and testingsocial media planningsurvey designworkshop facilitation

Bezyl is an intelligence infrastructure for mental health innovation that connects the development of trusted mental health innovation with its real-world deployment. It helps mental health innovations succeed through investor networking, validation, partnerships, and global deployment, and helps organizations build healthier communities through curated toolboxes, continuous engagement, and measurable outcomes. Founded by Esther Howard, Bezyl operates across Israel, the United States, and Canada.

clinical validationcommercializationfunding strategyglobal deploymentinvestor networkingpartnershipsvalidation

Catalum Strategies provides fractional executive leadership and hands-on consulting support to federal contractors, tribal enterprises, and 8(a) companies navigating growth, contract delivery, and organizational change. Founded and led by Nichole Priddy, who has 20 years of experience leading federal programs, operations, capture, business development, and proposals across defense, health, and civilian markets.

capture planningcompliancefinancial oversightfractional executive leadershipoperational stabilizationPipeline developmentprogram executionproposal leadershipstaffingteamingvendor management

Koppoti provides guidance and strategies for brands serving tactical units and defense. The company delivers support for specialized projects and tactical solutions, from business development to end-user engagement, technical support and testing. Its expertise spans armor systems, night vision, weapon systems, and more, and it offers dedicated project management for complex, time-sensitive initiatives as well as product development and integration with specialized training.

product development and integrationproject managementspecialized trainingtechnical supporttesting