CHAID market segmentation

what we do We measure opinion & produce insights CERC offers a range of services to help public agencies, candidates, businesses and organizations understand and influence public opinion. Our deep expertise, combined with cutting-edge tools and processes, can provide the data-driven insights and valuable recommendations you need in to succeed. Explore our services to learn how we can support you. Polling & Analysis Clients rely on our accuracy for data they can confidently act on. They also appreciate our rock-solid analysis - informed by advanced statistical techniques and proprietary metrics. Learn More Focus Groups We conduct focus groups to explore the psyche and words used by a population of interest. This is how we get what's related to a problem or issue “out on the table" and develop messages. Learn More Dial Testing Leverage moment-to-moment measurements on video ads, speeches.

Read more

data collectiondial testingFocus groupsgrassroots program administrationMPower messaging analysispolling and analysisregression analysissplit-sample testsvoter contact